Strategy Implementation | Columbus Management Group

Columbus Management has the resources to transform your strategy into the necessary day-to-day approach at every level. Having a systematic customer focus and fully aligned resources is the optimal prerequisites for successful execution. The main questions we ask any organisation are: « How extensively have you involved your client in the creation of your strategy? » and « Does your staff at every level understand their part of the strategy and their role in implementing it, on a daily and weekly basis?.»

Customer Centric Strategy

The main opportunity any organisation has for improvement is through a better alignment with the needs of their clients. At the same time we find this also to be an area of strong neglect.

Columbus Management’s experience of supporting its clients with their customer focus through interviews, surveys, workshops, joint developments, supply chain alignments, sales strategy implementation, etc.. has consistently delivered substantial results. This enhances the positioning of our clients’ organisations for long-term competitive improvement and strongly enhanced shareholder return.

Operational Strategy Alignment

All larger organisations nowadays have a well defined overall strategy, playing a crucial role in the increasingly competitive market. The area of improvement in which Columbus Management often plays an important role, is to support the client’s organisation to live this strategy at every level and in every area of the company.

The relevant question to ask is whether the employee, team-leader, manager in the different functions and geographies of the company knows what she/he needs to impact this week and this month, in order to strongly contribute towards the overall strategy realisation.

The tools and methodology to drive this strategy alignment and subsequent implementation at all levels is an increasingly important lever to ensure the best utilisation of the companies’ resources.

Innovation Strategy

Innovation can come from many different angles, but typically depends on having an effective innovation process, managed by the right resources in an environment with the right conditions, through a systematic exchange with the organisation’s customers.

Columbus Management benchmarks your process against best-practice and works together with your staff to implement the customised stage-gate approach which will balance your resource utilisation with your customer involvement in order to focus on the potentially most successful initiatives for development.

State-of-the-art project management techniques ensure that innovation initiatives are managed effectively and efficiently.

Value Proposition Design

Within the framework of an organisation’s innovation or continuous development strategy it is important to focus on “sellable” value propositions. The benefit of your solution to your customer should always come in first place. The right value proposition design process will co-develop your solution with your partners and customers to ensure your competitive market advantage through your business model.

Columbus Management supports your resources in defining the right approach and testing your solutions against the appropriate criteria to ensure that they are sellable and permit an optimised pricing strategy, aligned with your business model. This delivers measurable results.

Value Chain Integration

The self-sufficient corporation ensuring all aspects of client needs in-house is now recognized as not providing the best value for money. Effective networking, alliances and partnering within an integrated value chain with the organisation concentrating on core competence and integrating its processes and IT systems with its partners are the future.

This perspective does not only mean a repositioning of the strategy and business model but most of all the need for the organisation’s corporate culture to adapt.

Columbus Management not only concentrates on the hard factors such as processes, IT interfaces, contract management and planning alignment, but just as much on the awareness, holistic perspective and cooperative behaviours of your resources.

Customer Centric Strategy

The main opportunity any organisation has for improvement is through a better alignment with the needs of their clients. At the same time we find this also to be an area of strong neglect.

Customer Centric Strategy

Operational Strategy Alignment

Innovation Strategy

Value Proposition Design

Value Chain Integration

Customer Centric Strategy

Operational Strategy Alignment

Innovation Strategy

Value Proposition Design

Value Chain Integration

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