Value Proposition Design
Within the framework of an organisation’s innovation or continuous development strategy it is important to focus on “sellable” value propositions. The benefit of your solution to your customer should always come in first place. The right value proposition design process will co-develop your solution with your partners and customers to ensure your competitive market advantage through your business model.
Columbus Management supports your resources in defining the right approach and testing your solutions against the appropriate criteria to ensure that they are sellable and permit an optimised pricing strategy, aligned with your business model. This delivers measurable results.