Sales Dynamics

The effectiveness and performance of an organisation’s sales function is one of the strongest parameters in determining its growth potential. Most companies only use part of the sales capacity available, in many cases don’t target their most promising customer segments in the most effective way and don’t yet fully utilise the digitalisation tools available.Columbus Management’s sales implementation projects focus on aligning the customer segmentation and approach, with the skills, talent and motivation of the sales staff.

The utilisation of coaching and automation, as well as the focus on the most value-adding activities, ensure a strong employee engagement leading to performance and customer satisfaction.Columbus Management’s sales implementation projects focus on aligning the customer segmentation and approach, with the skills, talent and motivation of the sales staff. The utilisation of coaching and automation, as well as the focus on the most value-adding activities, ensure a strong employee engagement leading to performance and customer satisfaction.

Columbus Management’s sales implementation projects focus on aligning the customer segmentation and approach, with the skills, talent and motivation of the sales staff. The utilisation of coaching and automation, as well as the focus on the most value-adding activities, ensure a strong employee engagement leading to performance and customer satisfaction.